Important notification on data privacy and cookie notice

We use cookies to ensure you get the best experience on By continuing to browse our site, you are agreeing to our use of cookies.

BIP Partner/Shareholder Protection

As a business owner, you need to prepare for uncertainties such as losing a business partner and ensure a smooth transition with a buy-sell agreement. With Sun MaxiLink Prime, you and your partners will have ready cash for a buyout plan. 

Business Succession through a Buy-Sell Agreement

For most family-owned businesses, the ownership of company shares is usually kept within select family members.  Should any of the owners pass away, the business shares of the deceased owner will legally pass on to the heirs.  This can be a dilemma especially if the intention is to prevent non-family members and unwanted heirs from joining the business. 

This common dilemma in business succession is usually managed through a Buy-Sell Agreement. If your business has multiple owners, a buy-sell agreement offers protection to both the owners and the business in case of an unforeseen event. It sets out the conditions in which an owner has the right to buy the ownership share of another owner. In a buy-sell agreement, life insurance proceeds can be used by the company or business partners to buy out the deceased partner's shares.

Why business owners need a Buy-Sell Agreement

Prepare for uncertainties such as the loss of a business partner or shareholder and ensure a smooth transition with a buy-sell agreement. 

WIN-WIN Solution

For the company or business partners

  • Provides capital to buy out the shares of the deceased partner
  • Allows smooth transition
  • Ensures continuity of ownership and control

For the family or heirs

  • Offers fair valuation of shares based on an agreed method
  • Provides liquidity with cash being readily available
  • Allows them to pursue their own interests

Our Solution

 Sun MaxiLink Prime / Sun MaxiLink Bright / Sun MaxiLink 100

Sun MaxiLink Prime / Sun MaxiLink Bright / Sun MaxiLink 100

  • Insurance with Investment component
  • Offers potential gains over time
  • Flexible investment options
Sun MaxiLink Prime / Sun MaxiLink Bright / Sun MaxiLink 100

You may also consider these product solutions for Buy-Sell Agreements.

Sun Smarter Life Classic | Income Continuation

SUN Smarter Life Classic

  • Double Insurance Coverage
  • Lifetime Protection
  • Guaranteed Cash Value & Dividend Earnings
SUN Smarter Life Classic
Sun Safer Life

Sun Safer Life

  • Maximum Protection at an affordable cost
  • Long-term renewability
  • Hassle-free conversion
Sun Safer Life


1. Benefits indicated above are subject to contestability provisions, exclusions and/or provisions on pre-existing conditions, specific guidelines set by Sun Life and the actual provisions of the insurance policy contract.

2. Dividend earnings are not guaranteed.

Financial Planning for Business Owners

Get to know our other product solutions that will address your financial needs at every stage of your business.

Learn more

Talk to a Sun Life Advisor to know more

By clicking SUBMIT, you authorize the Sun Life of Canada (Philippines) Inc. ("Company") to use and share your contact details and other personal data listed above to contact you with marketing or promotional activities regarding financial, insurance products through phone calls, mail, email, SMS or any type of electronic message to be conducted by the Company and its related parties. Your personal data shall be retained until expiration of the retention limit set by laws and regulations and the period set until destruction or disposal of records, unless withdrawn in writing or withheld due to changes in the information supplied by the Company.


The Company may disclose your personal data to its affiliates, service providers, and other third parties for processing consistent with the foregoing purpose, and to comply with legal obligations, as well as laws and regulations (domestic or foreign). 


Your rights include the right to be informed, access your data, and rectify errors in your data. For more information about your rights and how we protect your data, you may access our privacy policy at Should you have any concerns in relation to your rights or the processing of your personal data, you may get in touch with our Data Protection Officer at

$(document).ready(function() { $("#advisor-modal-form").submit(function(e){ e.preventDefault(); }); });