Staying true to its commitment to the Overseas Filipino segment, Sun Life Philippines (Sun Life), the number one life insurance company in the country, joined the nation in celebrating Seafarers’ Day through festivities held recently at Robinson’s Galleria in Cebu.
Activities during the event included financial literacy learning sessions, digital and on-the-ground campaign activations, and exhibit booths showcasing financial tools that could help seafarers and their families embark on a journey towards a lifetime financial security.
To complement the activities, Sun Life advisors from Sun Life’s Acacia New Business Offices based in Cebu were also present to provide free financial consultation.
To further inspire the participants, Sun Life also launched of Kwentong Home for Good: Kapitan, a video that featured the true story of a seafarer whose foresight led him to financially prepare for his family’s brighter future.
Over 500 participants joined the event, including seafarers, maritime cadets, family members, and those deeply involved in the maritime community, including the biggest maritime organizations in Cebu such as MARINA, Seafarer Wives’ Association, various maritime schools and training centers, and manning agencies.
“It was a great honor for us to participate in this humble tribute to our seafarers,” says Cary Casipit, Sun Life Client Segment Marketing Head. “They sacrifice so much to secure their loved ones’ future and contribute to the country’s economy while at it. It is only fitting that we return the favor by helping them achieve their dreams and come home for good.”
Know more about Sun Life and its campaigns for Overseas Filipinos by visiting the Shine Pinoy page. Also check out a true Shine Pinoy story Kapitan.