For the sixth year in a row, Sun Life of Canada (Philippines), Inc. (“Sun Life”) was the only life insurance company to land in Campaign Asia’s survey of the Top 100 Brands in the Philippines.
Top 100 Brands in the Philippines is part of a region-wide study entitled Asia’s Top 1000 Brands. The results are based on a survey developed by Campaign Asia-Pacific in partnership with global information and insights provider Nielsen. Respondents are asked to share “the best brands that comes to mind” in the specified categories, where “best” refers to the one they trust the most or has the best reputation.
“Trust deeply matters in the life insurance industry, considering how our products are non-tangible and their benefits may not immediately be enjoyed. It is only when our clients trust us and stay with us that we can fulfill our purpose,” Sun Life Philippines CEO & Country Head Benedict Sison said. “As such, to be named by Filipinos as their most trusted life insurance company is truly a great honor. This affirmation will inspire us to keep excelling as their lifetime partner in their financial journey.”
This is Sun Life’s highest ranking since becoming a regular on the list six years ago. Coming in at No. 63, Sun Life successfully soared amid brands from 15 major categories including alcohol; apparel & accessories; automotive; beverage; consumer electronics; courier services; financial services; food; home appliances; household & personal care; media & telecommunications; restaurants; retail; sports; and transport, travel, & leisure.