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Press release

September 19, 2019

Sun Life CEO Named PLIA President

Sun Life Philippines CEO & Country Head Benedict Sison has been named the new president of the Philippine Life Insurance Association (PLIA).

Sison succeeds Troo President and CEO Hanz Loozekoot, who will be taking on a regional position as Ageas’ Chief Business Development Officer in Asia.

Sison has been with Sun Life since 2010, handling the overall financial leadership initially for its Philippine businesses, then later for Sun Life Asia and its subsidiaries in Hong Kong, China, Indonesia, Malaysia, Philippines, Vietnam, and India. After a three-year stint in Hong Kong, Sison returned to Sun Life’s Philippine office in 2015, this time expanding in scope to include strategy, actuarial, and digital transformation, among others.

PLIA General Manager George Mina expressed confidence that Sison will help steer the life insurance industry toward greater sustainability and development. “With his excellent track record and passion for the industry’s mission, Benedict will surely be an asset to  our organization,” he said.

Meanwhile, Sison thanked PLIA for the opportunity to contribute to the industry. “It’s an exciting time to be in the insurance business. With the increasing financial literacy of Filipinos and with digitalization paving the way for more opportunities, there are many exciting possibilities we can pursue,” he said. “I look forward to working hand in hand with PLIA member companies and other stakeholders to reinforce our industry’s purpose.”

PLIA is the association of life insurance companies in the Philippines. Currently with 30 member-companies, it aims to promote the growth of the life insurance industry in the Philippines so it may contribute to the socioeconomic development of the country.