Sun Life of Canada (Philippines), Inc. (“Sun Life”) was honored in the 17th Philippine Quill Awards with three Awards of Excellence and one Award of Merit for initiatives designed to make the company even more client-focused.
An Award of Excellence was bestowed on My Dream Advisor, a series of light but informative videos that educated the public on the qualities that one must look for in an advisor, and promoted Sun Life’s advisor discovery tool called Advisor Match.
Two internal campaigns likewise earned Awards of Excellence: Data Defenders, which highlights how employees and advisors can help protect the data of clients; and Keep It Simple, Sun Lifers!, which encourages the use of simple language to make it easy for clients to do business with the company.
Sun Life also received an Award of Merit for its partnership with Lazada in an initiative that aims to make life insurance more affordable and accessible to Filipino families. Sun Life’s Family Armor was the first digital insurance product to be available on Lazada for its registered members.
“All our winning campaigns are geared towards serving our clients better in the hope of building lifetime relationships with them,” Sun Life Chief Marketing Officer Mylene Lopa said. “These awards inspire us to continuously innovate in how we communicate, so we can further help clients achieve lifetime financial security and lead healthier lives. We thank the Quill Awards for these recognitions.”
Organized by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill Awards aims to honor outstanding communication programs and tools across industries.