Sun Life Financial Philippines’ efforts to innovate its financial literacy initiatives have been recognized in the 2018 international Gold Quill Awards held recently in Montreal, Canada.
Awards of Merit for Digital Communication were bestowed on two Sun Life Financial Philippines campaigns: #MakeItMutual, a series of video blogs (vlogs) hosted by Matteo Guidicelli and designed to educate millennials about mutual funds and encourage them to start an investing journey; and Coffee with Piolo, a personalized video campaign simulating a virtual coffee meet-up with brand ambassador Piolo Pascual, who encourages users to review their financial plans with the help of a Sun Life advisor.
Sun Life was one of only five Philippine companies that were honored in this year's Gold Quill Awards, the others being ABS-CBN, Green Bulb Public Relations, Stratworks, Inc., and The EON Group. Winners came from all over the world and were selected from almost 700 entries.
“We’re delighted to be recognized for utilizing digital technology in advocating financial literacy. It’s certainly a challenge to come up with campaigns that would stand out from the rest, but this platform has enabled us to be more creative and experimental. We look forward to launching more out-of-the-box campaigns that will educate Filipinos on how to manage their finances,” Sun Life Chief Marketing Officer Mylene Lopa said.
The Gold Quill Awards is organized by the International Association of Business Communicators and aims to honor communication excellence worldwide. For more than 40 years now, it has recognized excellence in strategic communication worldwide and is acknowledged as one of the most prestigious awards programs in the industry.