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Press release

July 07, 2018

Charo opens up about protecting her legacy in Sun Life's latest campaign

There are so many reasons to admire Charo Santos-Concio. Her notable work in the entertainment industry would immediately come to mind, from her rise as an actress to her post as the head of the country’s biggest multi-media conglomerate. She has made an impact in the different roles she has taken on both in front of the camera and behind the scenes, inspiring many in more ways than one.

Along the way, Charo has shaped a legacy built upon the values she holds dear. “I place a high value on professionalism and excellence. But at the same time, I also believe in the importance of having a nurturing heart. More than all the accolades and tangible successes I’ve had in the industry, it is the legacy of these values that I wish to impart to other people,” Charo said.

Just as it is in her career, Charo also cherishes the real treasures in her life: her family. And this is why she strives to protect the properties, investments, and heirlooms that she has acquired over the years, so that she may pass it on with ease to her loved ones. By planning ahead, she ensures that the legacy she has built over the years will be enjoyed fully by her family.

“These are not simply assets but my pamana for my apos. This is why estate planning is very important to me,” she said. “Thankfully, I have SUN Smarter Life to help me ensure that no matter what happens, my loved ones will be well taken care of and will not be burdened with estate taxes.”

SUN Smarter Life is a protection product that provides double life insurance coverage until age 100, while the insured lives, thereby ensuring a financially secure future for the family no matter what happens. Should the insured pass away, the insurance proceeds from SUN Smarter Life can be used by the beneficiaries to settle estate taxes.

On top of this, the product provides living benefits in the unfortunate event of terminal illness or emergencies. Supplementary benefits that provide additional protection against contingencies such as accidents, disability and illnesses may be added to the plan for a minimal amount.

“SUN Smarter Life makes wealth preservation easy. It also gives me peace of mind knowing that when my time comes, my assets will efficiently be transferred to my family,” Charo said. “By preparing early, utilizing the right instruments, and with the help of Sun Life, I am confident that my family will feel my love through the legacy I will leave behind.”