A refreshed expression of our brand and our continued commitment to Clients across Asia.
Hear from Kevin Strain about why we are evolving our brand, what it means for Clients and how it supports our commitment to helping people build lifetime financial security and lead healthier lives.
Our logo and brand name:
from Sun Life to Sunlife
Our tagline:
Making life brighter
For more than 160 years, Sunlife has helped Clients build financial security and lead healthier lives. Our refreshed brand reflects the modern organization we are today and our commitment to being a trusted partner throughout Clients’ journeys.
While our look is changing, our purpose remains the same. We bring together expertise across insurance, wealth, health and asset management to help millions of Clients move forward with confidence.
As our new brand rolls out, you may see both logos during the transition, but you can continue to count on Sunlife to help make life brighter.
We know you may have questions about our refreshed brand. Explore the sections below to learn more about what's changing, what's staying the same and what these changes mean for you.
Sun Life is introducing a refreshed brand, including a new logo, the tagline Making life brighter and a more modern expression of who we are.
The refreshed brand reflects how the business has grown and how it supports Clients across health, wealth, insurance and asset management
It is a change to our brand, not to your relationship with us. Your products, policies, investments, services and relationships with Sunlife will continue as usual.
No. No action is required from you. You can continue to use your existing policy documents, materials and usual Sunlife channels.
No. The brand evolution does not change your existing policy, benefits, investments, account information or access to service.
Yes. Existing Sunlife-issued documents and materials remain valid during the transition, subject to their normal terms, conditions and expiry dates.
No. The brand evolution does not change our products, services or commitments to Clients. Existing requests will continue to be handled through the usual process.
The same security practices you use today continue to apply during the transition. Be cautious of unexpected emails, text messages, or phone calls. Check the sender, review the context, avoid clicking unfamiliar links or opening unexpected attachments, and be wary of messages that create urgency or pressure you to act immediately. If something feels unusual, trust your instincts and verify the request through a trusted Sunlife contact, website or service channel.
Do not click any links, open attachments or provide personal, account, banking, login or security information. Unless you initiated the request yourself, contact Sunlife through a trusted website, phone number or known advisor relationship to confirm that the request is legitimate. The brand transition does not require Clients to provide information simply because our logo or visual identity is changing.
As Sunlife introduces its refreshed brand, you'll begin to see our new logo, tagline and the new presentation of our name across our websites, apps, communications and offices. Because this transition is happening gradually, legitimate Sunlife communications may display either our previous or new logo for a period of time.
Fraudsters sometimes take advantage of periods of change by impersonating trusted organizations. If anything seems unusual — including unexpected requests for personal, financial or account information — verify it through an official Sunlife channel before responding.