Corporate governance

Sun Life Financial Philippines Annual Report 2017

To help clients achieve lifetime financial security

A community of 5 million Sun Lifers who have ensured their brighter future with the country’s best financial services company

We are committed to the highest standards of business ethics and good governance.

	Protect the core business Sustaining market leadership will remain top priority given its potential for sustained profitability and capacity to fund new strategic initiatives
	Deliver financial targets Healthy Financial position will enable us to explore and sustain new opportunities
	Achieve 5 million Sun Lifers Enables expansion of client base outside the narrowing ABC1/affluent market.
	Maintain target operating metrics Monitored and addressed to sustain competitive advantages.
	Diversify the business mix An outcome of successful execution of strategic initiatives such as provincial expansion, growing institutional business and middle market entry.