Sun Life Financial Philippines Annual Report 2018

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Our Mission

To help our Clients achieve lifetime financial security 

Our Vision

A community of 5 million Sun Lifers who have ensured their brighter future with the country's best financial services company

Strategic goals for 2017



Protect the core business

Sustaining market leadership will remain top priority given its potential for sustained profitability and capacity to fund new strategic initiatives

Deliver financial targets

Healthy Financial position will enable us to explore and sustain new opportunities

Achieve 5 million Sun Lifers

Enables expansion of client base outside the narrowing ABC1/affluent market.

Maintain target operating metrics

Monitored and addressed to sustain competitive advantages.


Diversify the business mix

An outcome of successful execution of strategic initiatives such as provincial expansion, growing institutional business and middle market entry.

ASEAN Corporate Governance Scorecard