News releases

March 03, 2010

Blog Time brings financial savvy to digital era

Blazing the trail of financial advocacy, Sun Life Financial held the first It’s Time blogger event last February 27 at the Eastwood Mall. Advocates Bam Aquino and Pia Magalona joined netizens of different interests in a discussion about the importance of insurance and investment.

It’s Time! aims to address the market’s growing need for information and guidance about financial planning. Through a multi-media approach, Sun Life wants the public to act with more urgency in fulfilling their financial goals.

Digital messengers

Aptly called Blog Time, the affair came at the heels of a nationwide mall campaign that aims to cultivate awareness and empower Filipinos to achieve financial freedom.

“We believe that bloggers are today’s thought leaders, and they can help spread the powerful message of financial planning through their digital medium,” said Sun Life marketing services head Mylene Lopa.

As a social entrepreneur, Aquino imparted the lesson of saving and investment, a value nurtured by his own parents. On the other hand, Magalona espoused the benefits of life insurance, which helped her family recover from the early loss of her husband. Both shared personal stories and even tips on how to start one’s own journey to prosperity.

On the advocacy

To encourage active online participation in the advocacy, the Tell-a-Friend program allows an advocate to invite their friends to also sign up. Prizes at stake are Rudy Project watches, SunPIOLOgy calendars, and Kulay Pinoy diaries.

1. Visit and sign up as advocate.
2. Specify your name, age, address, and telephone number in the form so that we could contact you.
2. Click the “Invite-A-Friend” then enter the e-mail addresses of your cyber-friends.
3. Every referral who signs up gives you one raffle point.
4. Raffle will be held every 2 weeks.
Grand Prize: Rudy Project Watch
10 Kulay Pinoy Diaries
10 SunPiology Calendars
Winners will be notified thru email or phone.
Winners will be notified thru email or phone.
Minor prizes will be drawn every two weeks, with the grand prize to be drawn on May 30.

Aside from the online promo, the It’s Time Challenge invites mall-goers to Check, Commit, and Carry Out for a chance to win instant prizes and a trip for two to Switzerland.