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Big Game James, Baby James TVC Make Waves
Eyes on the ball. Eyes on the ball. This is the rhythmic concentration inside the head of James Yap, hailed as Big Game James, on his turf that is the basketball court. And with the Big Game comes the son, whom we know as Baby James.The celebrity tandem comes full circle as they join the roster of It’s Time! advocates for Sun Life Financial Philippines. As father and son’s first project, they embody the wisdom and benefit of investing for retirement as early as one can.
 Big Game James and Baby James gets prepped for the It's Time! Shoot by stylist Liz Uy and makeup artist Jonathan Velasco. |
Amidst the controversies, a mature and doting Big Game James emerged during the shoot of their TVC. As a 28-year-old father and husband, he believed in ensuring a secure and stable future for his family by starting on his retirement fund while still young.
 James and Baby James in an endearing father and son moment during a break at the It's Time! TVC shoot. |
“Anything can happen, especially sa career ko sa basketball. Ang sigurado ko lang, hindi siya pangmatagalan.So habang strong at kumikita ako, I want to make sure na secure ang future ni Baby James," Yap explained.
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He also added that the TVC’s very plot moved him, especially when he cradled his son during one of the shoot’s most sentimental scenes. It tells of a father wishing not be a burden to his son in the future when he grows old.
Still, it was not only the Big Game who commanded attention. Baby James was the darling of the crowd as he easily breezed through one take after another. Like a true professional, he took his father’s hands and acted so naturally for the camera.
“He is such a cute and likeable kid. I think he will have a great future in the entertainment industry, or whatever he wants to be when he grows up," says Mylene Lopa, Sun Life Financial Marketing Head.
"As his dad, responsibility ko din na tulungan siya maabot ang mga pangarap niya,” Yap added.
Watch out for more of King James and Baby James for It’s Time! For more information, visit www.itstime.com.ph.
