Mission, vision & values
Company Vision & Mission Statement
"To be the preeminent provider of financial security to individuals over their lifetime"
Company Core Values
Teamwork
- We work in partnership for common goals
- We set aside personal gain for the good of all
- We carry our share of the load
- We watch out for each other
- We communicate openly and honestly
- We appreciate and recognize one another's contribution
Service
- We act with a sense of urgency
- We make customers feel important
- We make it easy for customers to do business with us
- We seek customer feedback for continuous improvement
Loyalty
- We are committed to the company's mission, vision and goals
- We do not commit acts detrimental to the good of the company
- We are proud to be part of Sun Life Financial
Integrity
- We are honest and fair in our dealings
- We honor our commitments
- We adhere to ethical standards in everything we do
Stewardship
- We take good care of our assets
- We optimize the use of our resources for sustained financial strength and profitability
- We provide an environment for growth and development
- We are responsible corporate citizens
Excellence
- We do things first
- We do things right
- We do things best
