Sun Life Releases New Set of Digital Shorts
Sun Life of Canada (Philippines), Inc., the number one life insurance company in the Philippines, is marking the 4th Financial Independence Month this June to help Filipinos break free from the cycle of financial shortage and insecurity.
To inspire Filipinos to pursue their financial freedom, Sun Life is launching a new collection of its digital films dubbed Sun Shorts, which will highlight the relationships that make lives #brightertogether. “The people we love give us the courage to dream big and the strength to keep going even if sometimes it feels like the odds are against us. Truly, we are brighter together,” Sun Life Chief Marketing Officer Mylene Lopa said. “Sun Life shines a spotlight on these relationships to inspire every Filipino to keep chasing their dreams. Our three new Sun Shorts films 'Waves,' 'She Said, She Said' and 'Sayaw' will present this in stories inspired by the stories of Sun Life clients. Through the Sun Shorts, we hope to show Filipinos how life insurance can help them ease their life's burdens and celebrate their lives' triumphs giving them the opportunity to show the people they love their commitment to a brighter future for them.”
“Waves” by Zig Marasigan gives a peek into the mindset of millennials, who are often criticized for adhering to the “YOLO” mindset and not preparing well enough for the future; a young single mom’s journey takes centerstage in “She Said, She Said” by Nic Reyes; while Mihk Vergara will delve into the reality of coping with a long-time marriage that has gone cold in “Sayaw.”
The films will be released on June 7 at www.sunshorts2.com, and will also be uploaded on Facebook so it may be easily accessed and shared by viewers. Each film will also come with an explainer video, where Sun Life brand ambassadors Matteo Guidicelli, Judy Ann Santos, and Piolo Pascual will share their thoughts and shed light on how insurance and investments enable us to protect the relationships that matter to us.
Completing the powerhouse cast of celebrity brand ambassadors is none other than Ms. Charo Santos – Concio, who shared sage advice about standing #BrighterTogether: “We should be free to express our love and care for the people we love, and be there for them no matter what happens. Sun Life is here to help us make that happen – by saving and investing for the future of our loved ones.”
Sun Life released its first collection of Sun Shorts in 2012 and the project has been recognized by different prestigious local and international award-giving bodies, which lauded the creative approach to promoting insurance and investment products.
Empowering Filipinos with concrete steps to financial freedom
To complement the new Sun Shorts films and to give Filipinos the opportunity to learn about life insurance and mutual funds, Sun Life will hold a series of activities throughout June as a next step for those who would like to boost their financial journey.
For the millennials, Sun Life will offer a workshop on achieving their travel goals, while moms and dads will be treated to a pampering activity to help put them in the best mindset to create future goals. For details on these activities, visit @sunlifeph on Facebook, Twitter, and Instagram.
Meanwhile, for those who prefer to learn at their convenience, Sun Life offers basic financial planning courses in the Brighter Life Institute at www.brighterlife.com.ph.
Sun Life will also launch PA Armor, an affordable personal accident protection for Filipino online shoppers. Through Sun Life's partnership with Voyager Innovations, Inc., members of the online marketplace Takatack.com will exclusively enjoy the benefits of this protection.
“This Financial Independence Month, Sun Life reiterates its commitment to Filipinos who are in pursuit of their financial freedom,” Lopa said. “For as long as they have dreams to pursue and relationships to care for, Sun Life will be here for them as their partner in this journey.”