Sun Life Prosperity Card Recognized In Quill Awards
Photo: From left to right: Sun Life Asset Management President Valerie Pama and brand ambassador Matteo Guidicelli (center) together with (left to right) Sun Life Marketing Manager for Alternative Channels Renee Ariola, Sun Life Chief Strategy and Financial Management Officer Benedict Sison, SLAMCI Strategic Development Head Charina Fuentes, and Sun Life Chief Investments Officer Michael Enriquez.
Sun Life Asset Management Company, Inc. was recognized in the Philippine Quill Awards for its revolutionary offering that enables Filipinos to conveniently invest in mutual funds: The Sun Life Prosperity Card.
Launched in 2016, the Sun Life Prosperity Card is a gift card worth P5,000 which may be invested in any of the peso-denominated mutual funds managed by SLAMCI under its Sun Life Prosperity Funds. It was the first time that mutual funds was presented as a tangible product, making it possible to be given as an ideal gift for baptisms, weddings and graduations. Moreover, it was marketed as a retail item in a campaign that had actor Matteo Guidicelli at the forefront.
“We’re thankful to the International Association of Business Communicators for this honor. SLAMCI is definitely proud of the Sun Life Prosperity Card, which has opened the door for more Filipinos to begin or to boost their investing journey,” SLAMCI President Valerie “Riena” Pama said. “This recognition inspires us to come up with more game-changing strategies to encourage more Filipinos to grow their money through investing.”
Apart from the Sun Life Prosperity Card, SLAMCI also offers other programs designed to make investing more accessible to Filipinos.
Sun RISE, or Regular Investments Simplified for Employees, is the first investment program in the Philippines that enables employees to invest through automatic monthly contributions from their salaries.
Auto-Invest allows one to invest regularly straight from his bank account in Bank of the Philippine Islands (BPI), Banco de Oro (BDO), Metrobank, and Security Bank.
The Bills Payment Facility allows makes it possible for one to invest by simply paying through BDO’s over-the-counter and electronic banking channels.
Complementing these programs is SLAMCI’s latest campaign dubbed #MakeItMutual, which consists of a series of video blogs featuring Matteo Guidicelli, who shares with viewers the basics of investing and demonstrate how it can help them achieve their life goals. Comprised of four modules, the videos tackle topics relevant to personal finance, such as growing one’s money, beating inflation, and investing regularly. To make it easy for the viewer to relate these to real life, the modules shall be demonstrated in themes familiar to them, like travel, fashion, and fitness, among others. All videos may be viewed on Sun Life’s Facebook page (@sunlifeph).
“These efforts have been garnering positive feedback, and we’re happy to make investing a delightful experience for all our clients,” Pama said. “With the Philippine economy poised to continue its growth story, SLAMCI would like to see more Filipinos enjoying its benefits in the long-term.”
SLAMCI is a wholly owned subsidiary of Sun Life of Canada (Philippines), Inc. It is the fund manager and distributor of 11 Sun Life Prosperity Funds. As of June 2017, it manages Php71.5 billion in Assets Under Management.
To learn more about the Sun Life Prosperity Funds and the Auto-Invest program, contact a Sun Life Financial Advisor today or call (02)8499495 or (02)8499452, or email firstname.lastname@example.org.