News releases

July 18, 2012

Ogie, Regine, and Baby Nate Invite You to Experience SMARTER Life

Ogie and Regine admitted that having an insurance policy was never really a priority early on in their lives. But when they had Baby Nate, everything changed.

“Before I had Nate, I didn’t even believe in life insurance,” Regine confesses. “Now, I know it is one of the most rewarding and secure investments you can give for your child’s future.”

Living smart means knowing your priorities and life goals and determining the steps you need to take to achieve them. Living SMARTER is all about making the right decisions and taking action, to move towards your dreams. And this is exactly what Ogie and Regine have done for Baby Nate – they have chosen to partner with a trustworthy company like Sun Life Financial and invest in a product that will provide for Nate’s needs when he grows up.

Today, Sun Life Financial – Philippines, the country’s largest and longest-standing life insurance company, introduces SUN Smarter Life, a product solution that helps Filipinos get closer to their dreams.

“SUN Smarter Life is just the first installment of the Experience Sun Life products that we will be introducing in the coming months. If you remember, Sun Life was the first insurance company to launch a financial literacy advocacy called It’s Time! way back in 2009. Then last year, we showcased how unique and high-quality our service is through the Experience Sun Life campaign. So this year, we feel that it’s about time we unveil a new generation of traditional life insurance products aimed at addressing the basic yet important needs of Filipinos, for what better way for them to truly experience Sun Life but through our products and services,” shares Mylene Lopa, Sun Life Financial-Philippines Chief Marketing Officer.

SUN Smarter Life is a protection product that provides double life insurance coverage starting day 1 until age 100, thereby ensuring a financially secure future for your family no matter what happens. On top of this, it provides living benefits in the unfortunate event of terminal illness or emergencies. Proving smart options to maximize protection are supplementary benefits for accidental death and waiver of payments upon death or disability of insured or payor, which may be added to the plan for a minimal amount.

The product also offers flexibility depending on your preference and financial capability. It can be fully paid in short payment terms of 5 or 10 annual installments, and various payment modes (semi-annual, quarterly or monthly) are also available to make payments more affordable.
Clients can choose between the Classic variant which provides basic insurance protection until age 100, or the Elite variant which provides LIFETIME, guaranteed cash payouts. Each cash payout is fixed at 8% of the face amount, starting on the end of 6th year and every other year onwards until age 100. These cash benefits may be used to help fund other financial needs like your child’s education, family vacation or they may also be used as pension allowance during retirement years.

“More than anything else, the core of our business is to help our clients attain financial freedom. As such, we continue to enhance our product portfolio so clients can expect more products that provide benefits that will make them experience a brighter life,” Lopa adds.

Indeed, achieving your goals is now made smarter through SUN Smarter Life.

For more information about SUN Smarter Life, you may call 849-9888 or visit
Sun Life Financial-Philippines is a member of the Sun Life Financial group of companies, a leading international financial services organization providing a diverse range of wealth accumulation and protection products and services to individual and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda.

Sun Life Philippines ranked as the country’s number one life insurer in 2011 based on Total Premiums of P14 Billion, the highest achieved in its 117-year history in the country.