The Sun Life Prosperity Funds, a unique family of mutual
funds offered by Sun Life Financial, more than doubled
its pace of growth on its second year in the Philippine
market.
As of April 30, 2002, Sun Life Asset Management Company,
Inc. (SLAMC), fund manager and principal distributor
of the Sun Life Prosperity Funds, had Php 1.8 billion
in total assets under management, a 171% growth year-on-year.
Only two years old, the Sun Life Prosperity Funds,
consisting of the Sun Life Prosperity Bond Fund, the
Sun Life Prosperity Philippine Equity Fund, and the
Sun Life Prosperity Balanced Fund, now ranks as the
third largest in the Philippine mutual fund industry.
Considering the generally low level of awareness about
mutual funds in the country, breaching the Php 1 billion
mark in total assets under management in its first two
years of operations can be rightfully considered a major
milestone for the Sun Life Prosperity Funds.
SLAMC
president Rolando Robles believes their early success
in establishing the Sun Life Prosperity Funds as a major
player in the industry can be attributed to team effort.
"The employees of SLAMC as well as the licensed investment
solicitors acted as one to propagate the merits of mutual
fund investing, thus contributing to the initial success
achieved by the company," he said. It is interesting
to note that although the number of new accounts continuously
increased on its second year, the bulk of the increase
in total assets under management can be traced to subsequent
investments of existing clients. "Many of them, after
seeing favorable results in their investments, realized
the merits of mutual funds as a worthy investment vehicle.
Hence, they added to their portfolio and transferred
more of their investments from other vehicles to the
Sun Life Prosperity Funds," said Robles.
While the last year was marked by certain destabilizing
sociopolitical events such as unabated kidnappings in
Southern Philippines and the September 11 tragedy, Robles
said the SLAMC team managed to remain focused on their
strategy for growth.
"Investors will always react to events that affect
the local and global economic environment. Market conditions
will dictate the investment vehicle of choice in a given
cycle. Our advantage is that whichever way the economy
goes, the Sun Life Prosperity Funds has an investment
vehicle that will suit the needs of long-term investors,"
Robles explained.
Mutual funds cater to a broad range of investors. Each
type of fund - bond, equity, or balanced - and its various
combinations can form an investment portfolio that satisfies
the long-term financial goals of different investors.
Regular savers who are preparing for their future can
benefit from the potentially higher long-term gains
from mutual funds. Individuals as well as institutions
with large investment funds benefit from the diversification
and return enhancement that mutual funds can offer.
In its first two years, the Sun Life Prosperity Bond
Fund has been the best selling mutual fund of SLAMC.
"This reflects the current sentiment of local investors
- a strong bias for capital preservation while making
their money earn. In a sense, it shows that the investing
public still needs to be comfortable with higher risk
but higher return investments like the Sun Life Prosperity
Balanced and Philippine Equity Funds," Robles said.
While local investors remain cautious with their funds,
Robles believes there will be more people who will consider
equity investments in their portfolio "as the economy
improves and the stock market goes into a bullish cycle."
Going forward, investors will be happy to know that
the Sun Life Prosperity Funds will launch another fund
- the Sun Life Prosperity Dollar Advantage Fund, "in
line with (the Sun Life) commitment to provide solutions
to the various investment needs of Filipinos."
The Sun Life Prosperity Funds can be purchased through
more than 250 licensed investment solicitors who can
help every investor craft a viable investment and risk
protection program that is tailored and responsive to
the investor's needs. Robles promises to further increase
the number of licensed investment solicitors to make
the Sun Life Prosperity Funds even more accessible to
the investing public.
With such focus and determination, the Sun Life Prosperity
Funds can be expected to make a consistent tradition
out of its increasingly admirable year-on-year growth.